Intellectual Property Essay Example | Topics and Well Written Essays - 750 words

Intellectual Property - Essay Example A creative piece of work (i.e. music, art, writing, film, or computer software) always belongs to its creator. Additionally, these creative works, ideas, expressions and inventions are very precious for their inventors and must be protected however these ideas or thoughts are not known as intellectual property. In addition, everything in computer is a collection of bits (the binary code), which are used by the computers to perform different operations. Thus, in scenario of computer everything in digital format such as music, images, video and text can be duplicated not immediately once however an infinite number of times. In addition, there is no limit to boundary the value of duplicate copies. Moreover, in scenario of computer, a duplicate is also considered original. In this way, the binary realism of digital media pretenses challenging issues intended for how works are utilized (and reused), as well as the rights and jobs of producers and consumers under existing rules and regulations. Additionally, the one of the most influential qualities of the internet is its reach (to reach without any boundary). Since internet has the capability to extensively dispense digital works quicker as well as less expensively as compared to old traditional methods. In addition, internet has offered the power to communicate with millions of people throughout world. On the other hand, with the internet, information owners have small control over the distribution and utilization of their works. Moreover, lot of customers ignorant or confused by expansive license contracts or prepared to release them as excessively restraining or inequitable, move toward the internet with the extensive trust that each item they come across is in the public domain (Rappa, 2009) and (Reynolds, 2003). U.S. Chamber Strategy The U.S. Chamber of Commerce encourages the implementation of market based as well as technological systems and ways for digital intellectual property defense. However, these systems, laws and solutions should be kept away from expensive government policies and should allow the citizens to access these contents. Seeing that, the innovation and investment depend on the powerful intellectual property safety for businesses. Therefore, the United States Chamber counters the capability of state entities, like that universities, in order to utilize their legitimate protection from lawsuits to break unreservedly upon the intellectual pr operty of others. Thus, by making effective use of supreme resistance, states jointly deject the research as well as development of modern internet supported systems, applications, products and services. In this scenario, the United States Chamber offers a wide-ranging federal policy that defends intellectual property from all kinds of breaches. This strategy includes following points (U.S. CHAMBER OF COMMERCE, 2011) Support vigorous implementation of intellectual property laws, locally as well as internationally. Encourage the solutions and suggestions offered by business sector in response to new copyright protection challenges. Offers funds for the United States Trademark and Patent Office. Inform the congress for legislation in order to defend content owners from misappropriations by state entities From the above discussion it is clear that the intellectual property outlines workings of the mind, for instance, films, art, inventions, books, formulas and music. A number of key in tellectual property and information technology issues are discussed below: (Reynolds, 2003) and (WIX, 2011) Plagiarism is the way of acknowledging others’

Choccoberry chocolate Lunch Essay Example | Topics and Well Written Essays - 1000 words

Choccoberry chocolate Lunch - Essay Example The targeted population is concerned with health issues, and is also educated so the choice of also using e-commerce to reach them is appropriate. The distribution of the chocolate is through warehouse locations as the product is new in the market and has not been retailed before. Launching a new product to the market for customers offers challenges in; the product advantages, the price, and the availability of the product. In marketing, the product one has to consider the available resources for doing this kind of venture. The famous 4 P’s come into mind that is; the product, price, place, and promotion. The quality of the product in terms of; packaging, after sales-services, its function, features and design are very essential strategy in marketing. Price is looked at in terms of the recommended prices for end user, discounts, credit, and distributors’ trade prices. The place, this is where the consumer buys and uses the product in this case the chocolate, it involves the marketing channels, logistics, and physical distribution. Promotion relates to communication in advertising, publicity, exhibitions, direct mail, sales promotion, packaging, and selling by word of mouth. Chocoberry needs to develop a brand loyalty which is a matter of degree, for consumers to continue to buy the chocolates. The various strategies used to market the new product must fit together to achieve the goal of launching the product in the first place. The quality of the product should at all costs match the price of the product. The market changes quite more often, so one has to always remember that effective launch at one time cannot be the same in another period. This is so because the markets change, new trends develop, attitudes change, new sectors evolve, technology changes, different ideal positioning emerge, new distribution channels appear, and new products arrive. All these factors affect the performance of a new product. To be in a better position a company has to develop long term policies in; positioning strategy, firm’s resources, willingness to change according to market demands, market selection, and repeat sales (Rhonda 276). For a product to succeed in such environment, a final combination on the core product, its price, promotion, and distribution must work together for it to be successful. Distribution strategy can easily fit into marketing and supplying of a product by considering other market areas. The type of the product like the chocolates do dictate the distribution options available considering the nature and health issues of the product. The handling of such products physically and activities needed to sell the product to the consumer determine the nature of distribution options. Depending on the price chosen, the strategy on distribution is also put into account. The level of distribution in reaching the market matters, as this determines how the customer receives the product. Distributing a physical product like the chocolate, strategies and channels of distribution is very important. To achieve this, one can involve; direct sales team, retailers, a network of resellers, and e-commerce website. The value of the chain of distribution is determined by contributors which allow for specialization. Factors affecting distribution channels include; market, producer and the product. When considering the market factor, the behavior of the consumer is put into account.